Last Year's WINNER: Baker of the Year 2007

14 March, 2008
John Waterfield, MD, Waterfields
Page 18 
"We were very pleased to be named Baker of the Year last year. It was great to communicate the win to our customers - we published a leaflet highlighting our success, which we handed to the public. Also, when we refurbished our shops, we put 'Baker of the Year' on the bottom of all our posters. They look great and we are honoured to have won the title.
"The industry is very different now from 10 years ago and we're trying to evolve the business to encourage younger people in. We were up against two very good businesses [Warrens and Dumouchel] on the night, so I wasn't confident of winning. It's a real honour to have won."



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