28%

28 March, 2008
Page 35 
Market research firm Technomic says that 57% of around 3,500 respondents to a survey "had never been to a bakery cafe restaurant" in the US. Staggeringly, 28% of those non-customers don't visit bakery cafés because they are "not familiar with what food items the concept offers". THEY DON"T KNOW WHAT A BAKERY OFFERS?!? And we thought our UK industry had it tough.




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