CSM purchases Harden

18 April, 2008
Page 4 
Bradford-based Harden Fine Foods, which supplies mini-bite flapjacks, brownies and cakes to in-store bakeries in supermarkets as well as restaurants and coffee shops, has been bought by CSM for £6.4 million. The Netherlands firm already owns BakeMark UK and Kate's Cakes.
Welcoming the latest acquisition, Marco Bertacca, CSM European vice-president for frozen and bakery foods, said: "We firmly believe that the market for premium convenience products is here to stay."Harden has been at the forefront of this trend through the development of its market-leading range of mini-bites."We believe Harden complements our existing UK operations, and will consolidate and drive our strategic position as the number one partner of choice for sweet bakery products in the in-store, artisan and out-of-home markets."Harden Fine Foods managing director Andrew Higgins told British Baker that while the company had grown strongly "from nothing in the last 10 years or so, to sales of £11m", CSM's level of investment and expertise would be vital in further growing the firm. He said: "I believe the business needs to be taken to the next level. CSM came along at the right time."Harden will continue to operate as a standalone manufac- turing operation and will not be integrated into either BakeMark or Kate's Cakes.



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