The new McCoy's

16 May, 2008
Page 19 
United Biscuits is relaunching its McCoy's Tortillas snack range with two new flavours in time to capitalise on the male snack buying market for the Euro 2008 tournament. The ridged snacks will be available in 50g bags in Hot Chilli and Nachos Cheese flavours. The Tortillas range was previously sold in premium flavours and marketed as a 'posh crisp', but United Biscuits hopes the relaunch in more accessible flavours will re-establish McCoy's position as "men's crisp of choice". McCoy's will be stepping up the advertising on its core range to whet the appetites of those snack-loving football fans.
United Biscuits has also redesigned the packaging for its Twiglets range. The revamp will see the brand described as wholegrain rather than wholewheat. The message will be supported by the tagline, 'A whole lot of crunch in a wholegrain munch'.The new Twiglets pack will inform customers that each 25g bag contains 41% of their wholegrain guideline daily amount, further reinforcing the health message. Twiglets will have a striking new pack design across all skus, designed to highlight to consumers the snack's health credentials. The new livery aims to increase impact on-shelf, in turn delivering increased sales and profit opportunities for retailers, says the firm. The pack will highlight Twiglets' calorie content, wholegrain credentials, lack of artificial colours and flavours and fibre content.Nick Stuart, commercial manager for UBUK, said: "The Twiglets range already has a loyal following and those who are aware of the brand's health credentials admit this is a major reason for eating them. This new on-pack information has been designed to highlight that Twiglets are a healthier, tasty snack, and help increase the range's sales, which have grown by 6% year-on-year." [http://www.unitedbiscuits.co.uk]



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