ASA sides with Greggs in ad complaint

21 May, 2008
The Advertising Standards Authority (ASA) has ruled in favour of Greggs after receiving a complaint about one of its TV ads.
A member of the public complained about Gregg's Steak Bake ad, querying the statement that the product does not contain hydrogenated fat.In response, Greggs said that the Steak Bake does not contain any hydrogenated fat, and provided declaration forms signed by each of the suppliers of ingredients for the bake to prove it. Clearcast also stated that they were happy to approve the advert as Greggs had provided them with a list of ingredients, showing the bake contained no hydrogenated fat. Greggs also made it clear that the advert was referring specifically to the ingredients in the Steak Bake, and made no claims about any other Greggs products. The ASA said it would not uphold the viewer's complaint.



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