Tesco: own-label revamp

18 June, 2008
Tesco has revamped its bakery packaging and displays.
The new look, which is being rolled out to stores from this week, covers packaging and point of sale and in-store fixtures and fittings.The revamp will more clearly differentiate Tesco’s standard range from its more expensive products. It will not affect Tesco’s Finest range. Point-of-sale material will communicate the expertise of Tesco’s in-store bakers.



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