Ribena's juicy duo appeal

13 June, 2008
Page 18 
Ribena is supporting its recently launched Ribena 100% Pure Juices, with a £3m TV and radio advertising campaign to heighten awareness of its new 100% Pure Juice's two flavours - Blackcurrant Blend and Raspberry & Blackberry Blend. Airing now, the 'Juicer' campaign focuses on the range's "nothing but pure fruit juices" selling point, and features people trying, and failing, to juice their own fruit, with humorous consequences.
"This will open up a new drinking occasion for Ribena - breakfast," said senior brand manager Ruth Irving.The juices are available on-shelf nationwide.RRP: £1.19 (250ml bottle), £1.59 (1-litre Tetra carton) [http://www.ribena.co.uk]



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