KP's new look for nuts

25 July, 2008
Page 20 
United Biscuits' (UBUK) brand KP Nuts is refreshing its image from July, with revamped packaging and new flavours. It will also be launching a new Clip Strip merchandising unit for its salted and dry roasted peanut. Two new flavours - MSG-free Salt & Vinegar and Spicy Chilli - will be available in 200g and 80g price-marked and non price-marked packs. On the back of the success of KP's Baked & Seasoned Nuts, it has launched Baked & Seasoned Mixes, containing inclusions rather than just mixed nuts. These will be available in Chilli & Lemongrass with Sweet Fire Red Pepper Pieces, and Sea Salt Rosemary with Toasted Pumpkin Seeds, in 110g packs.
The new look packs will feature clear nutritional information, and the different varieties will be colour-coded from the middle of the pack upwards. The Clip Strips aim to provide a merchandising solution for independent retailers to display certain lines in a secondary site."The redesign and new flavours encourage consumers to re-evaluate the brand and see what taste challenges are available, whether seeking an impulse snack or a premium treat," said Nick Stuart, commercial manager at UBUK.MRRP: £1.89 (Baked & Seasoned Mixes) [http://www.kpnuts.com]



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