Walkers takes Baked line to larger format

25 July, 2008
Page 20 
Crisps and snacks manufacturer Walkers is launching its Baked range in a larger pack, aimed at impulse channels.
Walkers Baked has proved popular with the public, with sales of over £3million in the last three years, and Walkers now hope to grow the brand further.The new larger 37.5g bags are available in Ready Salted, Cheese & Onion and Salt & Vinegar flavours."Now is the perfect time for retailers to stock larger pack sizes, such as the new Walkers Baked 37.5g and the popular Walkers Big Eat range. Retailers who stock and provide space for the best sellers can expect to drive incremental sales," said David Biggs, Walkers' impulse director.RSP: 48p [http://www.walkers-crisps.co.uk]



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