Macphie rolls out Raspberry Sensations for summer

02 June, 2006
Page 28 
Ingredients company Macphie, (Glenbervie, Scotland) has added a limited-edition raspberry flavour to its range of indulgent Sensations cake mixes.
Raspberry Sensations will be available from June, for a limited time over the summer months. The new flavour joins lemon, strawberry, apple & cinnamon, tropical, blueberry and banoffee. Sensations cake mixes contain real fruit pieces.“Macphie Raspberry Sensation gives an old favourite a sophisticated twist. It recaptures happy childhood memories. The contrasting flavours and textures are sure to make it a top choice for everyone – young, old and in-between,” says Ian Wolfenden, bakery solutions commercial director. “Research shows that up to 80% of bakery buys are impulse buys. Bakers should offer free samples beside their till to encourage trial and capitalise on impulse purchases. We’re certain that the Raspberry Sensation will attract new consumers generating incremental sales and profits for bakers, but they need to act now as it’s only available over the summer months.”



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