Fairtrade cola set to target growing 'ethical' market

05 September, 2008
Page 18 
Percola, a Fairtrade cola drink, has been launched by food and beverage company Food Brands Group. The drink, an extension of its Percol Fairtrade coffee range, is the first Fairtrade cola with no preservatives or artificial colours and will be available in a 500ml bottle.
The Fairtrade sugar it contains is sourced from selected farms in Africa where Percola pays smallholder farmers a fair price to improve their working conditions."Consumer demand for Fairtrade products is growing year-on-year and we have seen sales of Percol coffee up more than 20% since 2007," said Brian Chapman, founder of Food Brands Group. "To build on this success we have been working hard to expand our Fairtrade offering. Percola is an example of the brand's versatility."The Percol beverage range also includes Fairtrade and Organic coffees.RRP: £1.19 [http://www.percol.co.uk]



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