Dawn brings in Energy Muffin
Published:  19 September, 2008

A new Breakfast Energy Muffin has been launched by Dawn Foods, aimed at the café sector. The American-style bakery product is made with carrots, raisins, pumpkin seeds, dates, apricots and cranberries, to provide breakfast on-the-go or a coffee accompaniment.

"Out-of-home eating continues to increase, with breakfast on-the-go showing tremendous growth, and sweet bakery products, such as American-style muffins, playing a major part in that, with consumers looking for great taste, indulgence, convenience and variety," said Wim Ledaine, trade marketing manager (Europe).

The new Breakfast Energy Muffins are available in boxes of 15, with 96 boxes to a pallet.

Dawn Foods is also adding American-style cupcakes (pictured) to its sweet bakery snacks range. Consisting of Lemon, Strawberry, Chocolate and Caramel flavours, the range is made using natural flavours and colours. Topped with soft frosting and finished with real chocolate, toffee or fudge decorations, the cupcakes come in cases of 18 and can be thawed as needed.

[http://www.dawnfoods.com]




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