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19 September, 2008
Page 51 
== March 3, 1933: catchphrase competition ==
"Keep your own harem; let us supply your sultanas." This is a catchy phrase, and if used by an advertiser in The British Baker, would be sure to draw attention to that firm's announcement. Can you think of others for display advertisements? Think of 12 similar phrases having some bearing on bakery products. The Editor of The British Baker offers a prize of £2 2s. for what, in his opinion, is the best set of 12 phrases sent in.The following are examples and must not be included in your 12 phrases:l "Let us supply your fruit, the raison d'être of our resistance."l "Use our yeast. Come on, rise to it." l "Are you fond of animals? If so, try our butter, it won't get your goat."



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