Dawn boosts energy products with latest cookie additions

31 October, 2008
Page 22 
Dawn Foods has launched energy cookies to complement its range of energy-boosting products. The Mega Muesli and Jumbo or Mega Oatmeal and Raisin Cookies are available individually wrapped. The Muesli Cookie contains rolled oats, raisins, apricots and pumpkin seeds and is high in fibre. The Oatmeal and Raisin Cookie contains rolled oats and raisins and is also available as pucks for baking off on-site.
According to Wim Ledaine, Dawn Foods' trade marketing manager, Europe: "Out-of-home eating continues to increase and consumers look for great taste delivery and indulgence and a healthier option, particularly at certain times of day."The 105g Mega Muesli and Mega Oatmeal and Raisin Cookies come in cases of 36, while the 53g Jumbo Oatmeal cookies come in cases of 54.Dawn has also launched two 'Improved Traditionals' in its muffin range - its Apple Cinnamon Muffin and Blueberry Muffin.[http://www.dawnfoods.com]----=== 60-second sales pitch ===== managing director, Rational UK ==== So, what's new about the product? ==The Rational SelfCooking Center is the first combi that doesn't need a water filter, never needs descaling and tells you when it needs to be cleaned. You just pop in the cleaning tabs - it then cleans itself.== Why is it so special? == It will slash running costs, save space and help protect the environment.== Why should people buy it? ==For all the reasons above, plus the fact that it bakes and cooks everything just so. It will prove and is ideal for bake-off. All you have to do is push the relevant button for bread, cakes, pies, pizzas and so on.== So, explain the techie stuff ==The CareControl system monitors what's being cooked and for how long, telling staff to run the cleaning programme when required. At that point, the operator simply places biodegradable tablets ('care tabs') into the unit's drawer, puts detergent tablets into the basket in the cooking cabinet and pushes the button - the Rational then cleans itself.The technology determines what level of cleaning is required. For example, if the machine has been used for baking bread, it will require less cleaning than if it's been roasting chicken. This saves time and effort and means running costs are reduced.== Bottom line, what's the product worth? ==It will save hundreds of pounds a year in running costs. And the way the SelfCooking Center bakes means results are always consistent.



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