Warburtons’ loaf gets fruitier

07 January, 2009
Warburtons has revamped the recipe for its Fruit Loaf with Orange so that it now provides one portion of fruit for every two slices.
The new recipe loaf will be available from mid-January and is to be relaunched in redesigned packaging in order to highlight the extra fruit content as well as its low-fat and no added sugar credentials.“Fruit loaves offer customers a healthier tea-time treat and show the strongest growth year-on-year in the tea break sector with volume sales up 17.3% (Source AC Nielsen to 12th July 2008),” said Sarah Miskell, category director at Warburtons. “They can also be enjoyed by the family as a snack or toasted for breakfast. We are very pleased to have improved our Fruit Loaf with Orange recipe to offer one of the recommended five a day portions of fruit and vegetables in just one serving (two slices) and to bring this delicious, fruitier loaf to market.”



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