Veggie brand Cranks to highlight healthy credentials
Published:  20 February, 2009

Vegetarian brand Cranks has given its products and website a facelift to emphasise its healthy credentials.

Its range of premium products, including sandwiches, bread and salads, now display a ‘Real Feel Good Recipes’ strapline, using black and bright-coloured packaging.

The products, which are sold in coffee shops and supermarkets, have been repositioned, and Cranks’ new website includes recipes for all its products, which it actively encourages consumers to make at home.

Charlotte Dewhurst, product manager of Cranks, said: “The new look and website brings our cookery book heritage to life and engages with consumers. We even invite consumers to send us their recipes and post them on the website.”




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