Whole Foods plans bakery extravaganza

10 February, 2006
Page 3 
Organic and natural products retailer Whole Foods is to recruit and train more than 60 bakers as it prepares to launch a 120,000sq ft flagship megastore in Kensington, London.
The American giant plans to open a large open-plan bakery theatre in the new store. Activity there will include scratch baking as well as bake-off.Whole Foods also intends to post bakers at its seven UK Fresh & Wild branded stores – six in London and one in Bristol – as it ramps up its bakery departments. The firm plans to trainunqualified and qualified bakers via an in-house scheme, at its production kitchen in London’s Kings Cross. It launched a recruitment drive for the programme last week, placing an advert for a bakery supervisor in British Baker.Food service co-ordinator Chris O’Neill told British Baker the new supervisor will lead a training programme that teaches a mixture of skills, including scratch baking of products such as pain au chocolat and artisanal breads. He commented: “Whole Foods believes in training and developing careers around food. The quality and the standard of our food is what makes the business.”Whole Foods acquired Fresh & Wild two years ago.



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