Walkers reaches for Red Sky

05 March, 2009
Walkers has just launched its Red Sky Potato Chips range, which focus on all things natural. The super-premium crisps range contains 100% natural ingredients and as much of the packaging as possible has been sourced from sustainably managed forests accredited by the Forest Stewardship Council.

In addition to this, the brand is working in partnership with registered charity Cool Earth, so for every 40g bag sold 5ft of endangered rainforest will be protected.

The crisps are available in West Country Bacon and Cream Cheese and Anglesey Sea Salt flavours in both 40g and 150g bags, as well as Sour Cream and Green Herbs and Roasted Red Peppers and Lime in 150g bags.

The 40g bags are available in cases of 24, with a range of different point-of-sale material.


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