bakery food manufacturer of the year

13 March, 2009
Page 21 

ADM Milling is delighted to sponsor Bakery Food Manufacturer of the Year for the seventh time. This year, we are looking for businesses that represent all corners of the food baking industry. Whether they are businesses that have grown from traditional craft bakery roots to become excellent specialist bakeries or large bakery manufacturers with a strong market presence - all are encouraged to enter.

The award is open to all bakery and bakery food manufacturing businesses. You do not have to be a customer of ADM to enter. Whether it is breads, pies, pizzas, pastries, snack foods, biscuits or cakes, all entrants will have one thing in common - they must strive to produce exceptional baked goods.

Judges will be assessing entries in terms of product quality, operational standards, innovation, investment, marketing initiatives and measurable success in their market place. Melanie Somerville, ADM marketing manager, says: "We recognise the challenge the current climate presents to the industry. We are looking for entrants who have displayed exceptional achievements throughout the past year on issues such as response to changing market conditions, trends and product innovation."

ADM is the UK's largest independent flour miller with mills strategically located around the country. From these mills, national sales coverage supplies white, brown, wholemeal and speciality flours and an extensive range of bakery mixes and ingredients to the bakery food manufacturing sectors.

Somerville adds: "The Bakery Food Manufacturer of the Year award is about recognising excellence and innovation. At ADM, continual innovation is essential, whether it's product development at our state-of-the art technical centre with some of the most advanced analytical bakery plant equipment in the industry, round-the-clock customer service or adding value through free marketing support including the milling industry's only online ordering facility www.4flour.co.uk. We work with our customers to help them meet today's demands and envisage tomorrow's needs."

She adds: "This award not only recognises excellence and achievements but rewards businesses that distinguish themselves from others in the industry."

Is this your company? If so, ADM urges you to enter and looks forward to receiving your application.

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=== Nick Ringer, MD of Crantock Bakery in Cornwall, won last year's award. ===

"The whole team was very proud to get national recognition for all our hard work. It was a very positive evening, both in terms of morale for the management team, but also for entertaining and networking with key customers. The award gives us something to hang our hat on, which reflects our drive for quality products and services. We have highlighted the win extensively in our marketing materials - on our letterheads, website, point-of-sale material, brochures and on the side of our vans. We are even rebranding our reception to highlight the award. It has definitely given us a higher profile and impresses potential customers. In today's economic climate, it's a big help."





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