Mouthing off

13 March, 2009

"In my profession, my taste buds and sensory skills are crucial. My 18 years of experience enable me to distinguish between thousands of flavours. My taste buds also allow me to distinguish any defects"

- Gennaro Pelliccia, taster for Costa Coffee, who has insured his taste buds for 10m (incidentally the equivalent value of half a David Beckham leg)

"We're not going to alleviate her guilt. This is something in her life. So the question for us was, how do we not trip her guilt?"

- noticed all those 'baked' crisps emerging onto the market? Jill Nykoliation, president of the advertising agency Juniper Park in charge of US crisps giant Frito-Lay's marketing, reveals why "baked" crisps were launched to target crisp-dodging women

"As soon as you open a bag up, the distinctive aroma of the Cornish pasty hits you"

- the bakery-crisps crossover continues with Sharen Parker, whose Lusty Pirate pasty-flavoured potato snacks are now selling in Tesco stores in Cornwall

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