French bakery company makes UK debut at IFE

10 March, 2009
Page 10 

Lille-based French bakery Chateau Blanc had its official UK launch at food and drink show IFE09 last week.

The firm, which is "starting from scratch in the UK", said it received its first order only the week before. Veronique Gubri, business development manager for Chateau Blanc, said it is now targeting in-store bakeries with its premium offering.

The firm produces 43 different breads, as well as patisserie and Viennoiserie made to traditional French recipes. Chateau Blanc was showcasing new products, including its range of macaroons, available in lemon, raspberry, vanilla, pistachio, coffee and chocolate varieties. It has also launched a range of breadsticks, designed to be a healthy snack on-the-go, as well as to accompany soups or salad. These are available in olive, hazelnut and raisin and fruit varieties.

In addition, the company is working on a number of prototype products, such as savoury brioche and breads - for example carrot and cumin or spinach and goat's cheese varieties, and is also loo- king at expanding its range of quiches.

The firm, which has three factories in Northern France, supplies indepen-dent bakeries, coffee shops, retail multiples, and the travel and foodservice sectors throughout France, Benelux, Spain, Ireland and Germany. "We've also just won a contract to supply Spar shops in Italy," said Gubri.

The company introduced the first macaroon production line in December 2008 and also installed a new Viennese pastry line in February.





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