California dreaming for prize winners

01 April, 2009

Chester based-bakers craft bakery P&A Davies teamed up with California Raisins at a local Chester radio station, DEE 106.3, to help publicise California Raisins’ £1,000 prize trip to the USA.

P&A Davies was promoting its hot cross buns, made using California Raisins, in a live radio interview between Simon Hazlett, managing director at P&A Davies and Peter Meadows, marketing director at California Raisins, and DJ Mike James.

James mentioned the promotion, which California Raisins is running, offering consumers purchasing 4-packs of the hot cross buns the chance to win a holiday to the US worth £1,000.

Each pack features a sticker containing competition questions plus a tie break for the chance to win. The competition will be judged a week after Easter.

Meanwhile, in the same week, California Raisins presented Nottingham resident, Lily Buck, with a cheque for her £1,000 prize holiday to California, after she won California Raisins’ Christmas competition, featured on boxes of Dawsons Bakery’s Indulgent Mince Pies.

The promotion took place in all 13 Nottinghamshire Asda and Walmart stores with 17,000 packs sold over the four week Christmas period featuring on-pack stickers.

Meadows said: “A similar promotion is being discussed for Christmas 2009 on the back of the success of 2008.”


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