Warburtons' Tasty options

24 April, 2009
Page 16 

Warburtons has extended its 600g loaf range with two new products - Tasty White and Tasty Grains & Seeds.

Tasty White is a soft white loaf, while Tasty Grains and Seeds is a white loaf with a mix of seeds as well as malted wheat flakes, sunflower seeds and brown linseed.

The packaging for the range has been revamped, with the addition of a wheatsheaf image on all packs to create a consistent identity and maximise stand-out on shelf.

Sarah Miskell, category director at Warburtons, said the new products will "provide consumers with the same quality expected from Warburtons, but with a great choice to suit their needs".

The launch will be supported by a marketing campaign, including national television advertising in May, following the launch at the end of April.

www.warburtons.co.uk





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