National Craft Bakers’ Week resources now online

29 April, 2009

National Craft Bakers’ Week is fast approaching and resources for teachers are now available here, for bakers to promote the role of the baker within their community.

 

Running from 8-13 June, the aim of the week is to raise the profile of independent craft bakers - ‘The Shop That Never Sleeps’ - and, in doing so, capture increased consumer spend. The week will also be promoted to 22,000 state and independent primary schools.

Recipes for gingerbread men and bread rolls, as well as a story suitable for Key Stage 1 children, on how a baker makes bread, are available to download from the website. There is also a video, ‘The Shop That Never Sleeps’, and accompanying teachers’ notes.

The aim is to encourage schools and craft bakeries to link together to show children how the bread and cakes are made.

Craft bakeries of all sizes and location are encouraged to take part in the week, which promotes the important commercial and social role that craft bakers play in their local communities.

The activity is spearheaded by the National Association of Master Bakers and has been developed with a group of key industry players: British Baker magazine, Bako, Bakels, BakeMark, BFP Wholesale, California Raisins, Macphie, Marriage’s, Puratos, The Reynard Group and The Scottish Association of Master Bakers.

A PR press kit will be distributed by British Baker with point-of-sale material and advice on how to promote participation in May.

For more information, as well as downloadable point-of-sale material, click here.





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