Builder’s Breakfast to become permanent Walkers crisps flavour
Published:  12 May, 2009

Walkers has announced that Builder’s Breakfast is the winner of its ‘Do us a flavour’ competition and will now become a permanent flavour in the Walkers range.

The competition to invent a new flavour has been running since July 2008.

The final six flavours – Chilli & Chocolate, Fish & Chips, Onion Bhaji, Crispy Duck & Hoisin, Cajun Squirrel and Builder’s Breakfast – were chosen by chef Heston Blumenthal and a panel of judges from Walkers, and the public have been voting for a winner since January.

Emma Rushin from Derbyshire, the winner with 232,000 votes, receives £50,000 and 1% of all future sales of the flavour. The other five finalists win £10,000 each.




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