Bakers gear up activity for Craft Bakers' Week

22 May, 2009
Page 4 

Craft bakers up and down the country are gearing up for National Craft Bakers' Week, with special promotions and bakery tours for schoolchildren planned.

The week, which runs from 8-13 June, has been designed to promote 'The Shop That Never Sleeps', and reinforce its importance in the local community.

Beaney's Bakery, based in Strood, Kent, will be inviting at least two schools in for bake-off sessions, where they will get a tour of the bakery before getting the chance to make a small cottage loaf. "I will also be visiting a third school to give a talk," said proprietor Chris Beaney. It will also be producing speciality products throughout the week, including gypsy tarts, hand-crafted breads and handmade meat pies.

Warings Bakery in Reading is going to split the week up by promoting different products each day, with "rock bottom prices". The week will kick off with big discounts on multi-buys and some giveaways on Mad Monday, explained retail training manager and PR spokesman Daniel Carr. Takeaway Tuesday will be a promotion of takeaway products; there will be rock-bottom prices on cream cakes on Wicked Wednesday, and on tarts on Tart It Up Thursday. On Free Bread Friday, consumers will be able to pick up a free loaf in store, and the bakery will be offering discounted savouries on Savoury Saturday.

"It's a fantastic week, that puts a real emphasis on craft bakery," said Carr. "If people come and pick up a free loaf on Friday, they will firstly come see where we are and, secondly, will get to taste the product and hopefully come back." Staff will also wear white aprons and bakers' hats for the week.

Joe's Bakery, Bishopstown, Bristol, will be promoting its Continental range, while Carter's of Pallion, near Sunderland, will be promoting local specialities. "I'll be putting up the posters and highlighting some of our specialities, such as macaroons, snowballs and Eccles cakes," said owner Simon Carter





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