Cake decoration company’s sales skyrocket

29 May, 2009

Warrington-based company Windsor CakeCraft has seen its internet sales increase 2,300% as the credit crunch encourages consumers to decorate their own celebration cakes.

The company, which supplies cake decorating equipment, sugarcraft products and cake decorations has doubled its floor space to 4,000sq ft and plans to launch a new shop and in-house bakery.

It was launched as a part-time internet business in 2004 by Chris O’Neill Bell, who recently gave up his day job to work on it full time.

“Business is going really well and we’ve seen year on year growth of between 60 and 70%,” said O’Neill Bell.

As well as decorating products, the company supplies a range of wedding cakes to small shops, wholesalers and the public.





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