Lyndale Foods rolls out its revamped store designs

17 February, 2006
Page 9 
Lyndale Foods is rolling out a new-format store following trials at its flagship Sayers
shop in Liverpool.The company has now introduced the format into two of its Hampsons branded shops (with a new-look Hampsons fascia), and one new Sayers shop in Chester. The shops have more space given to self-serve products than standard stores – to get customers in and out quickly. The format also offers a breakfast range and improved hot drinks offer.The shops have been opened up by removing the window display, and new graphics brigh-ten the interior. On the Sayers fascia the text is bigger and the strapline “so fresh we’re famous” has been removed.The new look will also be introduced into a refitted Sayers shop in Borough, Birkenhead shop shortly. Lyndale Foods currently has 109 shops trading as Hampsons 116 shops trading as Sayers.Hampsons has shops under several local brand fascias – Annes, Spinks, Burneys, Burtons and Hampsons – spread throughout Manchester, Cheshire, Lancashire and Yorkshire. Goods are produced in a Liverpool bakery.Sayers also has a bakery in Liverpool, making cakes, morning rolls, breads, savouries, sandwiches, croissants and pastries for sale in its shops, all of which are under theSayers brand name, spread throughout Liverpool, Mersey-side, Cheshire, Lancashire and North Wales. This large bakery supplies national multiple custo-mers, national catering chains and wholesale distributors.



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