Cadbury adds Bites

03 July, 2009
Page 16 

Cadbury is launching Cadbury Fudge Bites, extending its presence in the small cake market, said owner Premier Foods. The sponge cake pieces are layered with Cadbury Fudge and covered in chocolate. The Cake Bites range was launched in 2008 and has added 2m to the sector.

"This new addition will drive incremental sales in cake by extending the Fudge brand into that area," said Matt Hunt, head of marketing for cakes at Premier.

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