So what's in your sandwich?
Published:  17 July, 2009

Are you "thoughtful, inquisitive and independent without strong romantic ties" or are you "the life of the party" or even a "charismatic adventure seeker"? Then, boy, have we uncovered the sandwich for you! Or, to be honest, we haven't... but the Chicago-based Smell & Taste Treatment and Research Foundation (smellandtaste.org) certainly has!

In a fascinating piece of research, reported by the Chicago Tribune this month, the foundation conducted a study asking participants to choose their favourite from among eight sandwiches. Personality traits were then cross-referenced with those who had made similar choices. And the results? Well, apparently, ham and cheese is the preference of your "thoughtful, inquisitive and independent" types, while "life of the party" or "adventure seekers" are drawn to egg salad. Hope this helps with your customer profiling!




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