Boys act on impulse

31 July, 2009
Page 14 

The Fabulous Bakin' Boys has revamped its impulse range, working on more eye-catching packaging design and recipe reformulation, with artificial additives taken out and more inclusions put in. The range features: Fabulous Flapjacks - made with jumbo oats; Marvelous Muffins, in Sticky Toffee, Double Choc, Cherry and Blueberry varieties; Caramel Shortcake - with more caramel and a new shortcake recipe; Dark Choc Brownie - in a larger portion size; Fairtrade Flapjacks - 50% larger and with new packaging; and new Fruit or Lemon & White Chocolate Loaf Cakes, with a Carrot Cake option coming soon.


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