Brighton cake designer scoops Selfridges contract
Published:  14 August, 2009

Brighton-based cake designer Choccywoccydoodah has signed a deal to supply Selfridges' food halls across the country with a collection of stylish cakes, as well as personalised wedding and celebration cakes.

To highlight the collaboration, the company created a seaside-themed cake sculpture, inspired by sailors and mermaids, for a large display in Selfridges' Oxford Street food hall. Choccywoccydoodah will also sell its cakes in the regional Selfridges stores.

The elaborately decorated range includes a chocolate cake, a marshmallow pyramid cake and a boozy chocolate fruit & nut cake, ranging in size from 4in to 6in and in price from £24.99 to £49.99. Wedding and personalised celebration cakes are also available.

Choccywoccydoodah, which has a shop and cafe in Brighton, specialises in chocolate one-off 'sculptured fantasies', bespoke wedding cakes and chocolate gifts. Its cakes and chocolate creations also appeared in Charlie and the Chocolate Factory, directed by Tim Burton.

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