IBA defies world crisis with larger show in store

14 August, 2009

The 21st IBA international bakery exhibition, due to take place in Düsseldorf this year, will be larger than in 2006, despite the recession, say the organisers.

Bernd Dieckmann, of IBA's advisory board and MD of ingredients supplier Ireks, said: "The global economic crisis has left its mark on the baking industry, but has also provided opportunities. More exhibitors have registered this year and requested more space than for the previous IBA. There is also a growing number of foreign exhibitors."

Over 990 companies have booked over 123,000sq m for the show, set to run from October 3-9. Machinery and raw ingredients will dominate, but shopfitting refrigeration, sales and energy-saving will all feature strongly.

The show is designed to appeal to all sectors of the industry, from the smallest craft baker up to the largest industrial firm. One area in Hall 11 will focus on coffee machines, accessories and coffee-making.

As it is 60 years since the first IBA, any baker or confectioner celebrating a 60th birthday this year will be granted free admission for one day.

l For details, visit www.iba.de.





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