Organic bakery Honeyrose expands

04 September, 2009

Honeyrose Bakery has bought all the unencumbered assets and equipment of fellow London baker Greenwich Cakes after its voluntary liquidation.

The organic handbaker acquired bakery production, packing and office equipment, which Honeyrose MD Lise Madsen said could offer great value to existing Greenwich Cakes customers, who in most cases, for a similar price, can trade up to a handmade, organic cake.

She said the purchase gave the company flexibility to have dedicated equipment for certain specific areas, such as gluten-free production.

Added Madsen: “We needed to expand our production capacity quickly. We are seeing customer demand really picking up, both for our Honeyrose brand and our private-label business. This fits into our growth strategy, which began last year when we moved into a bespoke, green bakery with 400% additional capacity.”

The organic handbaker has also been awarded another two gold awards at the 2009 Great Taste Awards, bringing its tally up to 14 won over the years, five of which were gold. Organic Pecan Maple Syrup Flapjack and Organic Chocolate Gateau were the two most recent winners.

Honeyrose Bakery handbakes organic cakes, cookies, muffins and biscotti, including a line of wheat, gluten and dairy-free products, which are sold in shops including Waitrose, Fresh & Wild, Planet Organic, Harrods and Selfridges.





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