Honeyrose scoops up Greenwich Cakes assets

11 September, 2009
Page 10 

Honeyrose Bakery has bought all the unencumbered assets and equipment of London baker Greenwich Cakes, following the latter's voluntary liquidation.

London-based organic handbaker Honeyrose acquired bakery production, packing and office equipment. MD Lise Madsen said it could offer great value to existing Greenwich Cakes customers, who, in most cases and for a similar price, could trade up to a handmade, organic cake.

She said the purchase gave the company flexibility to have dedicated equipment for specific areas, such as gluten-free production. "We needed to expand our production capacity quickly," said Madsen. "Customer demand is really picking up, both for our Honeyrose brand and our private-label business. This fits into our growth strategy, which began last year when we moved into a bespoke, green bakery with 400% additional capacity."

The organic handbaker has also been awarded another two gold awards at the 2009 Great Taste Awards, which brings its tally up to 14 won over the years, five of which were gold. Organic Pecan Maple Syrup Flapjack and Organic Chocolate Gateau are the two most recent winners.

Honeyrose Bakery handbakes organic cakes, cookies, muffins and biscotti, including a line of wheat-, gluten- and dairy-free items, which are sold in shops including Waitrose, Fresh & Wild, Planet Organic, Harrods and Selfridges.





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