Warburtons' winter warmer

11 September, 2009
Page 30 

Warburtons is reintroducing its limited-edition Winter Fruit Loaf for the festive season.

First launched in 2003, the traditional recipe loaf includes orange and lemon fruit pieces, as well as cinnamon, sultanas, currants and spices.

Sarah Miskell, category director at Warburtons, said: "Fruit loaves offer customers a healthier tea-time treat, showing strong value growth of almost 50% when compared with 2007. Our Winter Fruit Loaf always proves to be a popular line and is a great-tasting winter warmer that can be enjoyed by the family as a tea-time treat, a snack or toasted for breakfast."

Warburtons' 400g Winter Fruit Loaf is available from September until the end of December.





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