Better-for-you fruit flapjacks

19 May, 2006
Page 29 
BakeMark UK (Wirral, Merseyside) has launched a new flapjack in response to growing consumer demand for ‘better-for-you’ snacks.
Combining cranberries, sunflower seeds and oats, the fruit flapjack offers a healthier ingredient list than traditional snacks, says the company.Supplied ready-to-bake, the flapjacks are quick and easy to prepare, ideal for high-volume foodservice and retail applications, says BakeMark.Vera Malhotra, head of marketing at BakeMark UK says: “By offering a luxury fruit and seed-packed product that does not compromise on snack satisfaction, bakers can shrug off the ‘worthy but boring’ image traditionally associated with healthy products and combine indulgence with a better-for-you proposition.” The flapjacks are also available in a Belgian milk chocolate version for the ultimate sweet treat, says the ingredients and finished products supplier.



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