Great British chip flavours

25 September, 2009
Page 14 

Tyrrells has launched three new 'Great British Potato Chip' flavours to coincide with British Food Fortnight. The new varieties are Welsh Rarebit, Beef Wellington and Pork & Apple and retail in newly designed packaging featuring bunting and an invitation to "join the celebration".
They are sold in 40g handybags and will be available for a 12-month period. The trade launch will be supported by a sampling campaign and free point-of-sale material for over 3,000 independents, to include a bespoke counter-top display unit, bunting and a poster.
Tyrrells will also be launching a consumer campaign, which will offer a monthly 'British' prize for example classic car weekends and tea party kits.


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