Pie maker’s online sales rocket 600%

26 November, 2009

Nottinghamshire-based pie maker Lime Tree Pantry has increased its online sales by 600%, in one week, after it received grant from the Food and Drink iNet to redevelop its website.

Sales rocketed from an average of £333 per week to more than £2,331 in the first seven days following the launch of the new site, designed by Voice Brand Design.

Lime Tree Pantry, which produces more 10,000 fruit and savoury pies a week, received a £5,967 Innovation Support Grant, which the firm match-funded. The website was then given a major facelift with the aim of encouraging more traffic to the site and in turn more orders.

Managing director Damien Toms said the firm is “absolutely delighted” with the new website. “Voice Brand Design have opened our eyes to what using a professional marketing agency can do for sales. It has delivered on all our objectives and I am confident that the site will continue to smash targets and help us to reach new customers.”

Funded by East Midlands Development Agency (emda), the Food and Drink iNet is managed by a consortium, led by the Food & Drink Forum and including Food Processing Faraday, Nottingham Trent University, the University of Lincoln, and the University of Nottingham.


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