Pidy reveals designs for UK market expansion

04 December, 2009
Page 10 

Belgium-based pastry manufacturer Pidy has announced plans to increase its presence in the UK, with a particular focus on the bakery and café sectors.
Recently appointed general manager of Pidy UK, Robert Whittle said he aimed to double the company's overall growth in the UK over the next two years, through a "rigorous" programme of research and development and new product launches.
The growth will be driven through targeted launches such as edible coffee cups and time-saving bakery and cafe-friendly kits such as Tarto Presto, launched earlier this year, which contains pastry tartlettes and crème patissière. Whittle said these will help address some of the main problems for bakeries and cafés a shortage of skilled workers combined with time pressures and often a lack of space or resources.
"We can also offer frozen dough to the UK bakery sector as we now have adequate storage facilities we haven't had the capability to do this before," said Whittle, adding that the firm is currently in talks with Brakes about distri-buting its frozen range.
The independent family firm currently manufactures a range of ready-to-fill pastry products for the manufacturing and industrial; hotel and restaurant; contract and event catering; cash and carry; bakery; and retail sectors.
Pidy has also launched a brand new website, which includes downloadable information about each individual line, as well as serving suggestions and recipes.
Whittle joined the company following the sale of his business, Foodafayre, which manufactures filo pastry cups, tortilla baskets and associated products.
l For more details on Pidy's growth plans, see our feature in 18 December issue of British Baker.


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