Peggy Porschen plans sales drive

04 December, 2009
Page 10 

London-based Peggy Porschen Cakes has announced it has plans to grow the business by ramping up online sales and "possibly opening a shop".
Currently working from Madison Studios in The Village, the firm supplies Fortnum & Mason with its seasonal ranges of hand-decorated cakes and cookies, and has created celebration cakes for the likes of Stella McCartney, Gwyneth Paltrow and Madonna.
As part of its ambition to expand, Peggy Porschen is working with accountancy firm Harris Lipman in order to "take us to the next level and give us advice on how we can grow our business," said managing director Bryn Morrow.
Harris Lipman partner Michael Bernstein said: "While it is well-known for producing cakes, there are perhaps other areas that are under-sold, such as the cookery masterclasses they run, which can perhaps be promoted more."


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