Frozen puds debut

04 December, 2009
Page 14 

Lancashire-based Farmhouse Fare has made its debut in the frozen pudding market with the launch of two new products. The 450g frozen varieties will be available in Luxury Sticky Toffee (all butter date sponge with sticky toffee sauce) and Luxury Sticky Chocolate (chocolate sponge with Belgian dark chocolate sauce).
The puddings can be cooked from frozen on a microwaveable tray, or can be placed in the oven.
Parent company Daniels Group's marketing director Nigel Parrott commented: "We have identified an opportunity for a brand with a reputation for quality to drive growth in the premium frozen desserts category which is under-performing in both volume and value, particularly compared to chilled puddings."


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