Ginsters enforces local ingredients message with giant scarecrow

11 February, 2010

Savoury pastry brand Ginsters has launched a new national television campaign for 2010, as part of its £3.5 million media spend this year.

The adverts, to be aired from early February, aim to promote Ginster’s “Real Honest Food’ tagline, and locally sourced ingredients message.

The 30 second advertisement features a local community gathering in a field, bringing with them tools and materials for hammering, sawing and building.

The frame then zooms out to reveal that they have been constructing a giant scarecrow to keep watch over their local ingredients.

“This February sees our biggest ever burst of TV advertising as we aim to drive wide recognition of our properly filled, quality ingredients message,” said head of brand marketing Andy Valentine. “We are proud to support British farmers and to be able to say that we only use fresh British meat in our products.”





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