In Short

26 February, 2010
Page 10 

Wheat exports

According to HMRC, the UK exported 169,429t of wheat in December 2009, which takes exports for the first half of the marketing season (July-December) to 953,594t. This equates to 44% of Defra's current estimate for this season's total exportable surplus of 2.161mt. The UK imported 107,041t of wheat in December 2009, taking the total so far this season to 734,191t.

McVitie's sat fat drive

McVitie's is kicking off a £1.3m TV advertising campaign this month, to drive awareness of the further 50% reduction in saturated fat, introduced in December 2009, across its Digestives, HobNobs and Rich Tea standard biscuits. It will run for six weeks across a mixture of terrestrial and Sky channels.

Starbucks in Sweden

Starbucks Coffee and travel operator SSP have opened Sweden's first Starbucks at Stockholm-Årlanda Airport, Terminal 5. The two firms, which entered a strategic partnership in June 2008, have opened stores in the UK, Spain, France, Germany and Switzerland.

Ginsters' TV push

Savoury pastry brand Ginsters has launched a new national TV campaign for 2010, as part of its £3.5m media spend this year. The adverts, to be aired from early February, aim to promote Ginster's 'Real Honest Food' tagline.

Lotus blossoms

Belgium's Lotus Bakeries saw a 24.8% increase in net profit for 2009, to E25,160m (£21,906m) from E20,165m in 2008. Turnover was also up by 1.7% to E261,071m (£227,394m). The firm said sales of its caramelised biscuits in the UK "got off to a difficult start" in the first half of 2009, due to the recession, but improved in the second half.





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