Starbucks and Arla in coffee drink partnership
Published:  14 April, 2010

Starbucks has teamed up with dairy company Arla Foods to launch two new coffee drinks in the UK.

Starbucks Discoveries chilled coffees and Starbucks Doubleshot Espresso & Milk are ready-to-drink coffee ranges, which will be available in all Starbucks outlets from May.

Arla Foods signed a licensing agreement with Starbucks earlier this year, which will see them manufacture, distribute and market the coffee chain’s premium chilled coffee drinks.

The Discoveries range comprises three varieties: Seattle Latte, Aztlàn Mocha Latte (chocolate flavour) and Qandi Latte (caramel flavour).

Both ranges will be made using Fairtrade certified coffee beans and sugar, and will be produced at Arla Food’s subsidiary Cocio Chokolademælk in Denmark.

The drinks will also be available in retail outlets from April.

“We believe there is a real opportunity to transform the ready-to-drink coffee market with this range,” said Arla’s commercial director, Simon Stevens. “Until now there hasn’t been a big brand to drive the category forward but we are confident that, with a global brand as established and trusted as Starbucks, we can achieve this.”




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