Peter’s Yard crispbreads launch in Selfridges

12 May, 2010

Edinburgh-based artisan bakery company Peter’s Yard has announced its handmade Swedish crispbreads will now be available on the shelves of Selfridges’ food hall.

The firm has gained 100 listings with retailers in the 12 months since its first retail listing in the UK, with Fortnum & Mason, and has said it is dealing with “spiralling demand” from specialist retailers.

Wendy Wilson-Bett, co-founder of Peter’s Yard, commented: “We are so pleased with the response we have had and are happy to have built strong working relationships with our current stockists.

“Peter’s Yard is very much a ‘word-of-mouth’ experiential brand for people looking for something a little different, so we also understand the importance of innovation and have several recipe and pack developments planned,” she added.

Made to a traditional Swedish recipe, the crispbreads contain all-natural ingredients, including sourdough, fresh milk, rye flour, whole wheat flour and honey.

They are available from specialist food outlets, including: Harrods, Lewis and Cooper, Weetons and farm shops such as Hollies, Secretts and Cheshire Smoke House.





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