In Short

04 June, 2010
Page 10 

Expansion for Valerie

Patisserie Valerie has opened two more stores, in London's Spitalfields and Wolverhampton. The café chain's latest shop in the capital is set over two floors and includes a patisserie, brasserie, 60-seater café, takeaway ciabatta bar and a gelateria, while the Wolverhampton outlet is in a former Druckers store.

British Lion roars

Lion egg products now account for 70% of the UK's egg products, with six of Britain's largest suppliers now fully certified producers of British Lion Quality egg products, according to British Lion Egg Products. D Wise, Lowrie Foods and Ready Egg Products have now successfully completed audits to join existing Lion egg products members Bumble Hole, Framptons and Noble Foods.

Mission statement

Tortilla and wrap manufacturer Mission Foods has launched a new TV ad campaign, which incorporates the Mission bell logo for the first time. The packaging has also received a make-over and the firm has reformulated its recipes. The 30-second advert focuses on the different occasions when the wraps and tortillas can be eaten.

Britvic to get Fruité

Britvic has announced it has submitted "a binding offer" for the acquisition of Fruité, an independent soft drinks company in France, for E237m (£197.4m). Fruité's business is focused on syrups and the ambient pure juice market. Britvic also announced that group revenue increased 4.6% to £505.3m for the 28 weeks ended 11 April 2010. Its GB Carbonates saw sales growth of 11% to £226.8m, while GB Stills revenue was up 5.5% to £178m.





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