In Short

18 June, 2010
Page 10 

Vandemoortele buy

Vandemoortele has struck a deal to take over margarine and frying fats activities from Dutch company Van Dijk Food Products part of the EFS Group. "With this move, Vandemoortele is pursuing its strategy aimed at focusing on further growth of its two main activities namely margarine and frying fats on one side, and deep-freeze bakery products on the other side," said CEO Jean Vandemoortele.

Delice's POS drive

Delice de France is launching a new Bread of the Month promotion for independent shops, offering discounts on the new Tiger Demi Baguette, Tear & Share Bouchon (four Bouchon-sized rolls baked together), and Steak Roll during June and July. Stores will also get a point-of-sale pack to drive sales, including five tent cards, two wobblers and two A3 posters.

Community work

A community share offer, launched earlier this month, plans to raise £190,000-worth of funding for the Real Food Store, due to open in October at a 2,400sq ft, three-storey site in Exeter city centre and funded entirely with investment from the local community. A 300sq ft open bakery, leased to local company Emma's Bread, will be a key feature of the new community-owned enterprise, supplying the shop and the café with bread, cakes and pastries.

Retail display book

The Shopfitting and Display Equipment Association has published the latest edition of its retail display directory, which contains 32 new specialist suppliers this year. There is also a section that analyses store interiors. The publishers are giving away a free copy to the first 50 BB readers who request one on 01883 348911 or email directory@sdea.co.uk.





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