Fox's offers more choice

18 June, 2010
Page 17 

Fox's is introducing two new products to its recently revamped Chocolatey biscuits range, following the relaunch of Caramel Shortcake and Shortcake Rounds.

Jaffa Shortcake and Vanilla Shortcake are the two latest varieties; Jaffa Shortcakes are buttery shortcake biscuits topped with a real orange layer and covered in milk chocolate, while Vanilla Shortcakes have a layer of vanilla.

Rachel Moffatt, brands sector director for Fox's, said: "The new Jaffa and Vanilla Shortcakes will bring indulgent new flavours and greater consumer choice to the sweet biscuit aisle." The launch will be supported by in-store promotional activity and PR.

RRP: 1.69





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