In Short

02 July, 2010
Page 6 

Goal for Jaffa Cakes

England goalkeeper David James is the new face of McVitie's Jaffa Cakes' consumer campaign. It marks the launch of a football-themed on-pack promotion across McVitie's Jaffa Cakes, which offers consumers the chance to win football-related prizes. These include Nintendo Wiis, footballs and football goals, to encourage families to get active this summer.

Apprentice accolade

Sunè Brunton, an apprentice from Martins Foods, has been named as a finalist at the National Apprenticeship Service's annual prize-giving ceremony. Brunton joined the bakery in 2004 and has developed new products for major retailers including Asda and Sainsbury's. The winners will be announced at a ceremony at the Park Plaza Hotel in Westminster on 15 July.

Irish route to market

Irwin's Bakery will invest E1m (£809,423) into its Irish supply chain network during the next three years to create a direct route to retailers in the Dublin area. The family-owned business, based in Portadown, Co Armagh, believes the investment, which includes buying new distribution vehicles, will bring about an initial E750,000 (£607,067) increase in turnover during the next year.

Fat reduction advice

Campden BRI has produced information for new product development staff working to reduce the fat content of products containing meat, such as pies. Reducing the fat content of meat products: a review of fat replacement (Review No. 65) summarises the implications of removing fat from meat products and outlines the methods used to reduce fat in product trials conducted worldwide.





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